Competitor Analysis
In order to win the race, it is essential to be well-versed in the strengths and weaknesses of your opponents. A thorough analysis of your competitors’ websites serves as an instrumental tool for providing insight into the positive aspects of your rivals’ campaigns.
At SEO San Diego, we begin by running an analysis of your competitors’ keywords prior to conducting a site structure analysis in order to generate accurate results. For optimal performance, we need to pay attention to various areas for the required search results.
They are listed as follows:
Text Links- Determining the frequency of a key phrase found in a link within the page.
Description Tag and Title Tag By viewing the source code, the structures of both the description tag and the title tag are established. It is necessary to check how many times the key phrase is used.
Heading Tags- Successful websites often use heading tags to highlight key phrases on the page.
Navigation-Key phrases in the navigation pages are checked and added to links that improve the relevance of your website.