On Page Optimization

On Page Optimization is the part of Search Engine Optimization that involves making code and design level changes to a webpage in order to enable the search engines’ spiders to more effectively read and index them. It deals with specific aspects such as HTML tags, keyword frequency, Meta tags, link building and image optimization.

Our On Page Optimization Package targets the following areas:

Title
The title tag is crucial. In order to instantly catch the eye of the consumer it must be short, crisp and informative. The title must also be relevant, giving the consumer an indication as to the nature of the product. Putting your keywords in the title facilitates the reading and indexing of the page by the search engines’ spiders, subsequently giving your website a higher ranking.

Meta Description
Meta description reflects the content of your website, providing a brief presentation of your products and services. It must be catchy and relevant in order to entice the viewer to explore further.

HTML Codes
Search engines attach great value to text in HTML tags such as H1, H2, and H3, which serve to make your website easily maneuverable and comprehensive. HTML tags should be snappy and symbolize the page content correctly.

Keyword

Search engines refer to keywords. The right keywords are the key to success. We create the content of the website in such a manner that it’s consistent, but not repetitive, legible as well as interesting. We use the very latest gadgets of keyword research in order to bring about the most favorable rankings. We keep a keyword density of about 3-4 % in your published content.

Link and Image ALT tags

Maximizing your internal & external outbound links improves navigation on your website. A good anchor text and a clean internal link structure ensure the best possible ranking of your website. Web crawlers cannot read images, necessitating the use of ALT text to describe the images on your site.